Privacy Policy

1. Company Information

This website (tidbio.com) is operated by Excel-Care Services, Inc., located at 5316 E. Chapman Avenue, Orange, California 92869-4236, United States. For privacy-related inquiries, please contact us at [email protected].

2. Information We Collect

We may collect the following types of information when you visit our website or submit inquiries:

• Contact Information: Name, email address, company name, phone number, and message content submitted through our contact forms.
• Usage Data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on pages.
• Cookie Data: We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic (see Section 4).
• Business Information: Company type, industry, and purchasing intent provided voluntarily in inquiry forms.

3. How We Use Your Information

We use collected information for the following purposes:

• To respond to B2B inquiries and provide product information.
• To process wholesale orders and manage business relationships.
• To send relevant product updates, catalogs, and promotional communications (with your consent).
• To improve our website functionality and user experience.
• To comply with legal obligations and enforce our Terms of Service.
• To optimize our advertising campaigns and measure marketing effectiveness.

4. Cookies and Tracking Technologies

We use the following types of cookies and tracking tools:

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies: We use analytics tools to understand how visitors interact with our website, including page views, session duration, and navigation patterns.
• Meta Pixel (Facebook Pixel): We use the Meta Pixel to measure the effectiveness of our Facebook and Instagram advertising campaigns. This tool collects data about your visit to our website (such as pages viewed and actions taken) and shares it with Meta Platforms, Inc. to help us deliver more relevant ads and measure ad performance. This data is processed in accordance with Meta's Data Policy.
• Marketing Cookies: Used to deliver personalized advertisements based on your browsing behavior across websites.

You can manage your cookie preferences through your browser settings. To opt out of Meta Pixel tracking, visit Facebook Ad Preferences.

5. Data Sharing and Third Parties

We do not sell your personal data. We may share information with:

• Meta Platforms, Inc.: For advertising optimization via Meta Pixel (see Section 4).
• Email Service Providers: To send transactional and marketing communications.
• Analytics Providers: To analyze website performance and user behavior.
• Legal Authorities: When required by law, court order, or government regulation.

6. GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data ("right to be forgotten").
• Right to Restrict Processing: Request that we limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests or for direct marketing.

To exercise these rights, contact us at [email protected].

7. CCPA Rights (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

• Know what personal information is collected, used, shared, or sold.
• Delete personal information held by businesses.
• Opt-out of the sale of personal information (we do not sell personal data).
• Non-discrimination for exercising CCPA rights.

To submit a CCPA request, email us at [email protected] with the subject line "CCPA Request."

8. Data Security

We implement industry-standard security measures including SSL/TLS encryption, access controls, and regular security audits to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. B2B inquiry data is typically retained for up to 3 years.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on this page with an updated "Last updated" date. We encourage you to review this policy regularly.

11. Contact Us